Realm at Austral by Village

Located in one of Western Sydney’s fastest-growing suburbs, Realm at Austral underwent a rebranding to establish clearer market positioning and highlight its appeal as a development where buyers could make a bold leap into the next stage of their lives. Village supplemented the rebranding with a series of innovative campaigns including Home Helper which used animals in a fun and engaging way that is untypical in the property market. The campaign drew on Village’s customer promise of being a trusted partner and resonated strongly with buyers, resulting in an impressive 1:10 inquiry conversion rate.